We think the "Market" is finally taking notice of the company's leading market position and favorable secular trends (e.g. video everywhere), as well as increased adoption for event/conference capture as more organizations embrace what we've been calling "the Mediasite memo." For example, last week, Gartner, Inc. (IT) used Mediasite to capture its largest conference of the year, Gartner Symposium/ITxpo 2010 (more than 7,000 attendees, certain keynotes available here).
Further, news on 10/13 (during 2010 EDUCAUSE) of the technology partnership with TechSmith served to validate Sonic Foundry's role in delivering a reliable platform to manage and distribute video content captured with third party solutions such as Camtasia Relay.
We'll share a tiny bit more on Camtasia, but first something on "secular trends." For this, we turn to insightful commentary from a 10/14 article in The Chronicle of Higher Education, Colleges Push for New Technology Despite Budget Woes. Some key points directly from the article:
- Campus information-technology budgets showed signs of a gradual recovery in 2010, with 20-percent fewer programs than last year reporting financial cuts, according to the new Campus Computing Survey, which was released today at the Educause meeting in Anaheim, Calif.
- That doesn’t mean the good times are rolling, however. With 41.6 percent of colleges still reporting cutbacks, IT departments continue to feel a pinch. Despite budget woes, the report shows many colleges are moving forward with plans for new technology in several areas.
- Colleges are putting more course content online with wikis and lecture-capture techniques. Approximately 65 percent of colleges said they are developing a strategic plan to deliver instructional content through lecture capture and podcasting. The survey found, however, that only 4.4 percent of classes now use lecture capture and just 4.5 percent use podcasts. Only 3.5 percent of respondents used lecture capture and 3.9 percent used podcasting last year.
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We subsequently emailed CEO Rimas Buinevicius the following questions:
- What exactly is meant by "content management and ingestion of 3rd party content"? what types of content are we talking about? Other video/file types/formats? Is this something customers were especially excited about at UNLEASH? How major is this?
- "The best example of third party content is probably the broad use of a product like Camtasia. This is a desktop software screen grabbing application that allows you to create a training video or teaching seminar at your desktop. Many professors use this sort of software to create their own video, versus going to a lecture hall. So, importing this content into Mediasite makes us more ubiquitous from a content management perspective with both types of content being managed centrally. It's "major" from the standpoint of customers wanting only one content management application to deal with, the idea being you can co-mingle lots of sources of instructional media, not just Mediasite content."
Disclosure: long SOFO, YHOO.
© 2010 Jeffrey Walkenhorst
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