Recent events webcast by Sonic Foundry Event Services
- 2010 Virtual Symposium: Education for Everyone - Expanding Access through Technology
- Bersin & Associates' IMPACT 2010
- InfoComm 100
- National Multiple Sclerosis Society & American Academy of Neurology
On the customer commentary front, we can look to this recent Webinar:
- Evaluating Lecture Capture Total Cost of Ownership. Get an inside tour of the objective process University of Toledo created to evaluate lecture capture solutions. See how they weighed different methods of course capture, what criteria they used to compare vendors and how total cost of ownership became a key component in guiding their selection.
"Business requirements" (click to enlarge):
"Vendor Questions and Answers":
Excel spreadsheet of "Mission Related Features":
We share the Webinar and her extensive due diligence materials to illustrate the myriad institutional requirements for large-scale, enterprise-grade rich media capture solutions. Considering all of the necessary front- and back-end features in the proper context helps an organization answer the question we presented in January, Who on Earth Needs Mediasite..., and brings us back to our original thesis from May 2009:
- (1) Sonic Foundry/Mediasite is far along the learning curve with (2) intellectual property protection, and (3) very satisfied, captive customers that face high switching and search costs. Points (1) – (3) are both related to and strengthened by (4) economies of scale and (5) leading market share.
(3) very satisfied, captive customers that face high switching and search costs
- Information technology purchasing cycles can be long and, in higher education, are typically very long. Institutions want to make certain that a solution provides (1) attractive returns on investment, (2) properly integrates with and augments existing systems, and (3) includes reliable customer support as well as a credible roadmap for future development. Benefit to long sales cycle: once a solution is in, it typically stays in.
- Aside from initial capital investment in the solution and recurring maintenance costs, customers invest time and resources in solution management, operation, and training.
- Given upfront and ongoing hard and soft costs, institutions find comfort in numbers – as the reference base grows, institutional buy-in becomes easier.
- USUHS has determined that Sonic Foundry is the only reasonably available manufacturer to meet the government’s requirement:
- USUHS has determined that the Sonic Foundry Mediasite RL Recorder is essential to the Government’s requirements and market research has not produced any other companies’ products that meet the agency’s needs.
While weak education budgets remain a noteworthy risk factor, we think evidence points to continued Mediasite adoption, revenue growth, and -- importantly -- positive earnings and cash flow.
Disclosure: long SOFO.
© 2010 Jeffrey Walkenhorst
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