Here are some additional insights we gleaned from the company:
- Approximately 75% of 1-800-Flowers.com floral gifts are fulfilled by independent BloomNet florists, which is the primary floral gift focus area (*we note that floral segment gifts represents just over one half of the company's total revenue).
- The farm in the video is both a partner in 1-800-Flowers.com's direct ship business as well as a wholesaler of flowers for BloomNet florists, as are most flower farms in the U.S. and South America.
Disclosure: long FLWS.
© 2010 Jeffrey Walkenhorst
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