However, in our view, "PR" is most important for overall marketing and competitive positioning. What really matters to [us] investors is the results. If the "big deals" show up in results this quarter/year, the share price should move higher -- it's that simple (*even though we believe fair value today based on reproduction cost is somewhere between $20-30). Remember that share prices always track fundamentals (earnings/cash flow) over time. If Sonic Foundry delivers on guidance this year, fair value could be realized and shareholders would be rewarded. In this situation, the "Market" would be clamoring to own the stock.
Fortunately, Sonic Foundry appears to understand significant changes in business marketing trends. Please note this slide from the recent shareholder meeting (link here to Mediasite presentation with "original" player):
And, intelligent use of Webcasting, social media, and targeted marketing is apparently building traction per this slide, also from the annual meeting:
Still, Sonic Foundry today announced a high-profile event services win as well as another Webinar:
Hosted by Drexel University, Wainhouse Research and the World Bank’s Global Development Learning Network, second annual symposium connects presenters and viewers from around the world
Other, related recent news:
Regional event for AV end-users gets worldwide exposure via Mediasite
AND, in the Webinar pipeline -- Autodesk (ADSK): Webinar - Create an Online Learning Destination from Your Conference: Scaling the Autodesk University Experience with Mediasite
We think Webinars featuring satisfied customers who highlight practical Mediasite applications are some of the best marketing possible and showcase Sonic Foundry's growing reference base of customers (thereby attracting more customers). Importantly, insights from customers regularly confirm our view that the Mediasite solution is a comprehensive platform technology that effectively addresses a clearly defined market need and can scale into a large global market. We continue to believe the value of this platform is NOT reflected in the company's current valuation.
Disclosure: long SOFO.
© 2010 Jeffrey Walkenhorst
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